This stage involves carefully considering what the problem might be for the customers, without jumping to solutions. The emphasis is on framing the issue accurately to ensure that the subsequent solution phase addresses the real needs and challenges faced by the target audience. This careful analysis helps in crafting more effective and relevant solutions.

Book mentioned:

- Solving Problems in 2 hours by Teresa Cain: https://amzn.to/3VG2C84

Udemy courses:

- Product strategy and Road mapping: https://www.udemy.com/course/how-to-create-a-strategic-roadmap/?couponCode=ST18MT62524
- 2 Hour design sprints: https://www.udemy.com/course/2hourdesignsprints/?couponCode=ST18MT62524

Show links:

Teresa LinkedIn: https://www.linkedin.com/in/cainteresa?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BoxwNxVfPSwiTjNlik3rm2w%3D%3D
TreviPay website: https://www.trevipay.com/

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