On this week’s episode of the Valuu Makers Podcast with host Ryan Purvis, Kevin Patrick, co-founder of Astris Partners, dives into the complexities of B2B growth with a focus on outbound sales. He shares insights on defining ideal client profiles, the shifting dynamics of sales roles, and the growing impact of AI in outreach. The conversation also explores client onboarding, the power of personalised messaging, and the critical role of email deliverability and sales infrastructure. Kevin also emphasises the importance of product-market fit and a strategic approach to leveraging modern sales tools for scalable growth.

Connect with Our Host Ryan Purvis on Linkedin: https://www.linkedin.com/in/ryanpurvis/

Connect with guest Kevin Patrick on Linkedin: https://www.linkedin.com/in/kcpatrick/

Astris Partners Website: https://astrispartners.com/

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Listen on Spotify: https://open.spotify.com/show/6SPyqBJiZhwc37WORul9Sa?si=4093c5195c91496c

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Podpage: https://www.podpage.com/?via=ryan-purvis
Descript: https://get.descript.com/ymrwyfzqvbl8